Cosmetic lovers nowadays expect more than just makeup or skincare items in the box. Thus, brands can provide something more to such buyers by using luxury cosmetic boxes. These boxes cater to the needs of all cosmetic items like lipsticks, mascara, foundation, eyeliner, etc. Brands can easily get them in custom sizes for any makeup or skincare product and inspire customers with them.
It is easy to add this luxury with the use of inserts in these boxes that will protect the items and raise their presentation at the same time. On the other hand, it is also possible to print these inserts to greet customers for a memorable unboxing experience.
High-quality print result is achieved with offset printers that could provide bulk packaging with the minimum turnaround. Moreover, the addition of window panes, embossed logos, foiling effects, and finishes also make these cosmetic boxes catchy.
The use of a packaging solution for multiple types of cosmetic items is not something new. However, cosmetic packaging boxes are making news across the industry because of the upcoming changes in them.
Experts are working on upgrading them and replacing their traditional uses with more smart approaches. Several of these features are already under the testing phase, and several brands are using such revolutionized packaging.
Global packaging trends for cosmetic packaging are changing, and the US is becoming the first to witness this. Here is a sneak peek of what is next in these boxes and what brands can plan for their cosmetic box packaging in the future.
Unconventional Cosmetic Packaging Boxes Designs.
Till now, there are some conventional designs for this packaging type that brands are using. It includes the use of traditional cube boxes with simple flip tops. But, trends are changing at a massive rate. Customers are losing interest in such packaging types. It is why researchers are working on making cosmetic boxes more versatile with unconventional designs.
This type of cosmetic box would not be like the traditional cube boxes. Rather they are more of any specific object. There are higher chances that brands would use boxes in shapes like the parts of the body for which those cosmetics are launched.
Moreover, the design could be like any other object following a specific theme. Moreover, the same revolution is coming for the visual design layout with artistic design patterns and color schemes.
Sustainability and Reusability as a Major Trait.
Sustainability in packaging is becoming a hot topic day by day. Researchers are highlighting the importance of using sustainable solutions, mainly for cosmetic items, because of their huge usage. Such solutions are also under usage.
Yet, they are not completely sustainable in nature. Now, 100 percent sustainable cosmetics packaging is in the pipeline that can change the game. Earlier, cardboard packaging made of wood pulp was deemed a green solution.
But, it results in deforestation as this wood pulp comes from cutting pine and other such trees. Researchers are working on alternatives that could also maintain the sustainability of the boxes.
Some exemplary materials are farming residue like cornstarch and mushrooms. Moreover, researchers are working on using seaweed as raw material for cardboard.
Smart Technology Usage for Product Information.
The Internet of things is becoming a broader topic, and everything is getting connected with digital controllers. This revolution of smart technology is also going to change cosmetic box packaging wholesale.
There would be no lengthy product detailing in the future. People would just scan a QR code, and it will redirect them to the web pages containing all data regarding cosmetic items.
This data could be regarding the ingredients, approvals from concerned authorities, or information regarding brands. On the other hand, smart technology is also going to revolutionize the warehousing of products.
It will lead to a robotic warehousing phenomenon by equipping this packaging with nanotechnology. Business entities could better arrange their products and could even track the shipping for online orders from customers. Automated deliveries would become the next big thing about these boxes.
Smart Safety Labels for Cosmetic Items’ Safe Delivery.
Another major flaw in the current packaging is the risky security of the products. Though, cosmetic firms pay special attention to the safety of damaging factors. But, considering the security aspect of cosmetic boxes US is also vital.
People sending cosmetic items to their far-situated loved ones as a gift are more concerned about this aspect. A solution to this problem that people can witness soon in these cosmetic boxes is the use of security labels.
These smart labels or NFC chips can send a signal to the customers or shipping firms if the package opens during the shipping process. Moreover, the idea of pasting these labels is over the unboxing part of the packaging. People could quickly notice if the products were opened before and can refuse to accept them.
Product Introduction in Augmented Reality for Customers.
Meanwhile, most of the research for improving cosmetic product packaging is going on in relation to digital technology. This phenomenon is also going to change the buying experience of customers in retail stores as well.
A smart code that works like the traditional QR code is going to provide an introduction of the products to the customers. People would scan the image or code provided along, and they could experience the product with augmented reality.
People would become able to see the exact product placed on the retail shelf with the marvelous effects over it. Moreover, it would be a complete kind of explanatory guide telling customers about the usage method and uses of the products. It could better build the mood of customers for purchases.
More Minimalism in Cosmetic Boxes Wholesale.
Several cosmetic box packaging suppliers are providing optimized cosmetic box packaging for cosmetic items at this time as well. However, experts are planning to make it more minimalist, smart, and optimized.
This revolution is going to happen for the storage capacity of the boxes especially. Brands would become able to ship more in a single box while paying less for the shipping. It would also help them save the packaging costs.
All this is going to become possible with the help of adjustable dividers. A customer looking for 3 different shades of lipstick would get all three shades in a single cosmetic box.
Brands can place them apart from each other through cardboard dividers. Foam inserts are also a great option to serve this purpose by crafting space in them for three lipsticks.
It is easy to conclude that cosmetic packaging boxes would all such features would be a massive hit. The cosmetic industry is going to see a new phase with the arrival of these boxes.
Early-user startups of such packaging boxes can easily earn repute in the industry. Moreover, such boxes can also boost sales by leveraging the customer experience.
